Objectives

• Create a :30 spot that conveys our new brand and connects with members and non-members alike  
• Position Capital Credit Union as a local financial institution that is invested in the growth and success of its members
• Introduce our new brand and increase awareness with key audiences and markets
• Drive interest in Capital Credit Union and generate new membership growth

:30 ROUGH CUT

CASTING OPTIONS

Middle-aged, friendly and bright 

Younger, warm and optimistic 

Strong and casual 

Just Jake